​How to Obtain a Permit for Signs​ (2024)

​​This Information Bulletin describes the minimum requirements for obtaining sign permits in the City of San Diego. General sign regulations can be found in Chapter 14, Article 2, Division 12 of the San Diego Municipal Code. For information regarding sign procedures, see Chapter 12, Article 9, Division 8.

When Is a Permit Required?

  1. Sign Permit
    A separate sign permit is required for the installation or alteration of any sign except for the following sign installations:
    1. Changing the copy of a sign or maintenance of a sign that does not involve structural or electrical changes.
    2. Interior signs, except for theater lobby signs.
    3. Public Utility and safety signs that are required by law.
    4. Signs that are required by law, other than public utility and safety signs that do not exceed the minimum dimensions specified by law.
    5. Real estate signs that are not illuminated.
    6. Construction site signs that are not illuminated.
    7. Nameplate identification signs and combination nameplates and address signs with letters that do not exceed three inches in height are not illuminated and do not exceed four square feet in area.
    8. Accessory warning signs that provide warnings such as “no parking,” “watch dogs,” and “security service” that are not illuminated, do not exceed 12 sq. ft. in area, and do not project over a public right-of-way.
    9. Window signs.
    10. Signs required by the Fire-Rescue Department to designate fire lanes.
    11. Tablets, memorials, and cornerstones that are built into the walls of a building and provide information such as the name of the building and date of construction.
    12. Bulletin boards for charitable or religious organizations, provided the signs do not exceed 16 sq. ft. in area, do not project over a public right-of-way and are not illuminated.
    13. Temporary onsite banners, streamers, and pennants.
  2. Building Permit
    A building permit will be required for the following sign installations:
    1. When the sign necessitates structural alternations to an existing building.
    2. When the California Building Code, Chapter 17 requires special inspections for the sign installation (see Technical Bulletin BLDG 17-4 – Special Inspection Requirements for Structural Welding for exceptions on minor welding)
    3. Ground and monument signs more than seven feet in height.
    4. When a structural review is required (See Section II. D below), the structural reviewer may require a Building Permit based on the scope of the work.

Submittal Requirements

The following is a list of items required for a Sign Permit application:

  1. Forms
    1. Project Contacts Information DS–345
    2. Owner-Builder Verification (conditional) DS–3042
  2. Sign Plans
    Plans must include the following minimum requirements:
    1. Project information, including project scope, property and owner/tenant information.
    2. A Site Plan with all listed and illustrated information is shown in Figure 1 (except Banner signs).
    3. A Sign Schedule, as shown in Figure 7, with the required information for all proposed signs (except Banner signs).
    4. Elevation drawings, as shown in Figures 2 – 6, that include the following:
      • Sign dimensions.
      • Sign copy (words, symbols, or emblems on the sign surface).
      • Tenant frontage dimensions (for wall signs).
    5. Connection details or attachment methods, footing details (if applicable) and, in some cases, a structural design may be required.
  3. Photographic Survey and Assessor’s Building Record (conditional)
    For Potential Historic Resource review, see Information Bulletin 580.
  4. Structural Calculations
    Structural calculations prepared by a registered design professional (architect or engineer) in the State of California to justify the adequacy of the structural system to resist seismic, wind, and dead loads of the sign are required for the following signs:
    1. Monument Ground Signs more than six ft. in height when measured from the lowest grade the top of the sign. See Figure 4.
    2. Pole Ground Signs more than eight ft. in height measured from the lowest grade to the top of the sign, with sign areas more than 50 sq. ft. See Figure 3.
    3. Wall Signs with an area of more than 70 sq. ft. (per sign box or channel letter) or weighing more than 600 lbs. (per sign box or channel letter). The maximum fastener spacing to the building structure shall not be more than 4 feet on center each way unless structural calculations are provided. See Figure 2.
    4. Project Signs with an area of more than 20 sq. ft., weighing more than 250 lbs. or more than 30 ft. in height. See Figure 5.
    5. Awning or Canopy Signs more than 6 ft. in height.
    6. Roof Signs mounted at or above the building roof line. See Figure 6.

Options for Service

Sign Permit applications must be submitted through your online permitting account. Please visit our website for more information regarding online permits.

The information required in the electronic application must be complete and the required documents must be submitted for staff to provide a complete plan check. Please note that an incomplete submission may be rejected until all required information and documents are provided.

Please note that properties with a prior Discretionary permit or those requiring a Historic review may take longer to process.


Plan check fees are required to be paid prior to review. If the proposed work requires inspections, inspection fees will be invoiced at the time of permit issuance. Refer to Table 1 below for all applicable plan check and inspection fees. In addition, the following fees apply to all Sign Permit applications:

General Plan Maintenance fee………...........$548.00

Mapping fee………............................................$10.00

For your convenience, all fees may be paid through your online permitting account. Payment may also be made in person with our cashier by cash, check, ATM card, Visa, or MasterCard. Checks shall be in the exact amount, drawn on U.S. banks, and made payable to the “City Treasurer.”

Additional plan check and inspection fees may be assessed at an hourly rate for fees not covered, see Information Bulletin 501 for hourly rates and fee descriptions.

Plan check fees and some administrative fees are non-refundable. For additional refund information, See the Refund Policy noted within Refund Application Form DS-721.

Figures & Tables

Figure 1. Sample Site Plan and Checklist (not required for Banner signs).
​How to Obtain a Permit for Signs​ (1)
  • Add a Vicinity map.
  • Dimension all property lines.
  • Show and dimension all structures.
  • Dimension all signs, existing and proposed.
  • Dimension distance from curb to property line or center line of street to property line.
  • Show public right-of-way width and speed limit.
  • Dimension the 25’-0 visibility area if proposing a ground sign.
  • Dimension the distance of a proposed roof sign to the edge of the roof.
  • Dimension the distance between a proposed ground sign and property lines.
  • Add a North Arrow.
  • Provide Legal Description of property, obtained through San Diego County Assessor's Office at 619-236-3771.
  • Provide property owner/tenant information.
Figure 2. Typical Wall sign.

Wall Signs are signs attached to, or a sign copy area on, a structure or adjunct of a structure, including an equipment screen or dormer that completely screens the mechanical equipment of the structure, and has its exposed sign face parallel or approximately parallel to the plane of the structure to which the sign is attached. For specific information on wall signs in commercial and industrial zones see San Diego Municipal Code §142.1225.

​How to Obtain a Permit for Signs​ (2)
Figure 3. Typical Ground/Pole Sign.

A Ground sign is any sign supported wholly by uprights, braces or poles in or on the ground including poster panels, painted bulletins, sign on fences, and signs on structures other than buildings and canopies. For specific information on ground signs in commercial and industrial zones, see San Diego Municipal Code §142.1240.

​How to Obtain a Permit for Signs​ (3)
Figure 4. Typical Ground/Monument Sign.
​How to Obtain a Permit for Signs​ (4)
Figure 5. Typical Projecting Sign.

A projecting Sign is any sign, other than a wall sign, that is attached to the wall and projects more than 18 inches from the building wall. One projecting sign is permitted for each premises with accessible street frontage. Projecting signs are not permitted in addition to a ground sign or a roof sign.

For specific information on projecting signs in commercial and industrial zones, see San Diego Municipal Code, Section §142.1230.

​How to Obtain a Permit for Signs​ (5)
Figure 6. Typical Roof Sign.

A roof sign is any sign that is attached to the roof or projects above the roof or roof eave. One roof sign is permitted for each premises with accessible street frontage. Roof signs are not permitted in addition to a ground sign or projecting sign, nor are they permitted in the Coastal zones. For specific information on roof signs in commercial and industrial zones, see San Diego Municipal Code §142.1235.

​How to Obtain a Permit for Signs​ (6)
Figure 7. Sample Sign Schedule

A Sign Schedule is required to provide important information about the signs being proposed. It provides information such as Sign Copy area, whether a sign is illuminated or not, but most importantly the type and quantity of signs being proposed. These include: Wall Signs, Ground Signs, Roof Signs, Highrise Signs, and Freeway Signs.

​How to Obtain a Permit for Signs​ (7)
Table 1. Sign Permit Fees.

Fee Type


Plan Check


Awning or Wall Sign - Non-Electric1$652.00n/a
Awning or Wall Sign - Non-Electric2 to 5 ea.$652.00 + $73.00/ea.n/a
Awning or Wall Sign - Non-ElectricEach Add (6+)$652.00 + $290.00/ea.n/a
Wall Sign Electric (component, remote supply, self-contained)1$652.00$290.00
Wall Sign Electric (component, remote supply, self-contained)2 to 5 ea.652.00 + $73.00/ea.$290.00 + $145.00/ea.
Wall Sign Electric (component, remote supply, self-contained)Each Add (6+)$652.00 + $290.00/ea.$290.00 + $145.00/ea.
Banner Signs – Each Per Banner District1$507.00n/a
Freeway SignsEach$544.00$290.00
Roof / Projecting Signs - Non-Electrical1$652.00n/a
Roof / Projecting Signs - Non-ElectricalEach Add (2+)$652.00 + $290.00/ea.n/a
Roof / Projecting Signs - Electrical1$652.00$290.00
Roof / Projecting Signs - ElectricalEach Add (2+)$652.00 + $290.00/e$290.00 + $145.00/ea.
Ground Signs - Non-Electrical1$798.00n/a
Ground Signs - Non-ElectricalEach Add (2+)$798.00 + $362.00/ea.n/a
Ground Signs - Electrical1$798.00$290.00
Ground Signs - ElectricalEach Add (2+)$798.00 + $362.00/ea.$290.00 + $145.00/ea.
Wall Sign – High RiseEach$798.00$145.00

Previous Versions of this Information Bulletin

This section contains previous versions of this Information Bulletin by the last day they were effective.

  • 2024-06-30 |IB-111
​How to Obtain a Permit for Signs​ (2024)


How much is a sign permit in Texas? ›

Outdoor Advertising Signs
Permit FeesCost
Application fee for Permit$100.00
Annual Permit Renewal fee$75.00
Late fee for Annual Permit Renewal$100.00
Permit Transfer fee$25.00
2 more rows

What is signage in business? ›

Business signage is any type of graphic display that communicates a message to a target audience. It is the most effective and least expensive form of advertising for a small business. Signage includes outdoor signs, window displays, informational signage, digital signage, and more.

Do I need permission for a sign? ›

Any signage found inside your retail space or business property doesn't need planning permission, but it is worth noting that there are some forms of signage that are a legal requirement, such as safety signage.

How much does a permit cost in Texas? ›

Visit your local Texas DPS office with the appropriate paperwork. If not completed with your driver's ed course, take and pass a written knowledge exam. Pay the $16 learner license fee.

What are the three main categories of signage? ›

Most signs can be broken down into three main categories. Directional (wayfinding), informational (operational) and promotional. All of these signs need to be consistently branded, easy to read and citizen focused.

What is the difference between signage and signing? ›

The term 'sign' refers to a singular piece of equipment. On the other hand, signage refers to the many signs a company uses in their marketing equipment. Other display elements, such as banners and portable trade show displays are also classified as signage.

What is signage in law? ›

Signage and Sign Permits Definition: Any publicly displayed information that's presented in the form of words, symbols and/or pictures and is designed to advertise your business. Sign permits provide legal permission to post such information.

How much would a sign cost? ›

The diverse factors in producing the sign affect its final price. A business can expect to spend anywhere from a few hundred dollars to upwards of $20,000 for a sign. An average-sized sign made from quality materials can range in price from $2,300 to $3,400.

How much does it cost to hang a sign? ›

Normal range: $181 - $751. The average business owner spends about $430 for sign installation. Depending on the specifications of signage, the average cost for commercial sign installation is between $181 and $751 .

How much does it cost to make an outdoor sign? ›

Free-standing signs vary from $150 to $400 per square foot depending on complexity. The cost per square foot goes up with complexity, but goes down with size.

Can you put signs on public property in Texas? ›

Unlike wildflowers that are welcome anywhere, putting campaign signs on public lands is illegal. So before you plant that sign, learn the law and keep Texas beautiful. TxDOT only regulates campaign signs under chapter 394 of the Texas Transportation Code.

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